In 1983 we started to make organic muesli, again one of the first manufacturers to do so in England. In 1988 we joined the Soil Association, who still certify our organic production. In 1995 we decided to concentrate on muesli and began a long restructuring process so that by 2000 Alara was just manufacturing muesli. In 2000 we also achieved BRC certification. Among the almost 200 varieties we now produce are Fair Trade muesli, Nut free muesli, Gluten free muesli and from 1999 the Alara brand Organic muesli range.

Our aim is to produce very high quality, tasty, healthy and innovative mueslis. Organic muesli is the natural way to fulfil this desire.