AloeDent is a breakthrough in the science of oral hygiene. In standard Toothpaste that is a percentage of Water with no beneficial function. In AloeDent this Water is replaced with soothing Aloe Vera juice, which is combined with a powerful blend of carefully selected natural, active ingredients to create a truly exceptional Toothpaste. regular brushing with AloeDent gives you front line support in the fight against gum disease and dental decay ... naturally ... and still leaves your mouth feeling tinglingly fresh.